LYN GRAFT

Story consulting + video production

Stories that raise capital, close sales, and earn press.

I help founders create, tell, and share great stories so they can win.

Need Help With Your Story?
Lyn Graft in a producer chair on a film set, wearing a Storytelling for Entrepreneurs shirt
founders filmed
1,000+
videos produced
1,200+
founders coached
400+
CNBC's American Made
Co-Creator
Start With Story
Best-Selling Author

Filmed and interviewed the most successful entrepreneurs on the planet

I’ve sat across from the founders behind brands you know.

  • Lyn Graft with Howard Schultz
    Howard SchultzStarbucks
  • Lyn Graft with Reid Hoffman
    Reid HoffmanLinkedIn
  • Lyn Graft with Tony Robbins
    Tony RobbinsAuthor and entrepreneur
  • Lyn Graft with John Mackey
    John MackeyWhole Foods
  • Lyn Graft with John Paul DeJoria
    John Paul DeJoriaPaul Mitchell and Patrón
  • Lyn Graft with Daniel Lubetzky
    Daniel LubetzkyKIND Snacks
  • Lyn Graft with Brené Brown
    Brené BrownAuthor
  • Lyn Graft with Bert Jacobs
    Bert JacobsLife is Good
  • Lyn Graft with Shawn Nelson
    Shawn NelsonLovesac
  • Lyn Graft with Davis Smith
    Davis SmithCotopaxi
  • Lyn Graft with Alan Lazowski
    Alan LazowskiLAZ Parking
  • Lyn Graft with Cindy Eckert
    Cindy EckertSprout Pharmaceuticals

Founders filmed and interviewed, including

Results from client engagements

acquisition
$300M
SaaS startup, explainer video
buyout
$100M+
Beverage brand, pitch video
raised
$4.6M
Consumer tech founder, story consulting
ROAS over 18 months
13X+
Wellness brand, story video ads

Story and video were part of each team's effort, not the whole of it.

From the people who know storytelling

Trusted by the storytellers.

“'The Story' surrounding any product is more important than the product itself. Lyn Graft is one of the top entrepreneurial storytellers I know. He helped capture my story and bring it to life for the CNBC TV series 'American Made' in a compelling manner.”
Red McCombsFounder, iHeartMedia
“Lyn Graft redefines storytelling. His visual experience makes his stories incredibly accessible, colorful and textured. In an irrational world, Lyn brings light, life and color.”
Amy CosperEditor in Chief, SUCCESS Magazine
“Storytelling is hard. Lyn gets it. But most important is his experience as an entrepreneur makes him the ideal person to help other entrepreneurs understand the importance of story, and show them how to tell their own.”
Tucker MaxBest-selling author and founder, Scribe

As featured in

  • The Wall Street Journal
  • The Washington Post
  • Entrepreneur
  • CNN Money
  • Fortune Small Business
  • Adweek
  • American Express OPEN
  • The Business Journals
  • SXSW

Two ways to work with LG

Pick the result you need. Both start with the story.

Story consulting when you need the words. Video production when you need the film. Many founders need both, in that order.

Lyn Graft leading a Power of Story workshop for a room of founders

LG-01Story Consulting

One master story, cut for every room

We build your founder story once, then shape it for whatever you need it to do. Your pitch, bio, keynote, and About page finally sound like the same person.

  • Raise capitalInvestor narrative, deck slides, credibility dossier
  • Win salesCustomer-facing story and proof points
  • Earn pressBio set and media kit
  • Land keynotesKeynote openings and speaker one-sheet
Work on My Story
Lyn Graft on set with his LG Pictures camera crew

LG-02Video Production

Videos built to drive a result

Founder & brand story, fundraising, explainer, and promotional videos, from the producer behind 1,200+ videos for Dell, Microsoft, Entrepreneur, Nestle, and CNBC.

  • #1 selling vodkain the U.S. after a launch video became the core pitch to retail buyers
  • Most-watched videoa national business magazine had released at the time
  • 5X follow-on budgetafter a Fortune 50 client's COO saw the first campaign
  • $377K crowdfundedon Wefunder with a pitch video for a gig economy startup
Make My VideoSee the work

How it plays out

The engagements. The results.

LG is focused on helping founders leverage their story, video, and brand to win.

$4.6M raised

Challenge
Consumer Tech Founder needed investors to trust a complex, patent-stage vision, and artists wary of VC-backed companies to buy in.
Solution
After reading Start With Story, he brought LG his draft. LG shaped it into a long-form founder story and guided his pitch. That story became a manuscript, then a published book.
Impact
The manuscript won over investors, artists, and new hires, and the book now powers his PR and next raise. He says sharing it was like investors meeting him for coffee half a dozen times.

Landed CEO role

Challenge
Consumer Goods Executive needed to turn decades of global brand, turnaround, and scale experience into a clear story for a CEO role at a startup growing from $10M to $100M in revenue.
Solution
LG drew out his full story, found the leadership patterns across his career, and matched each role to the job it proves him right for. Then they built a story system: two-minute stories, tailored bios, recruiter blurbs, and a long-form narrative.
Impact
He landed the CEO role at exactly the kind of growth-stage company he was targeting using this strategy.

Anchors her brand

Challenge
Media Founder needed to connect decades across business, healthcare, pro sports, and philanthropy into one story she had never told.
Solution
Through LG’s Founder Story process, they found the thread running from her childhood to the magazine she founded: connecting people who have something to give with those who need it.
Impact
Her story now anchors her About page, media kit, and advertiser outreach. “I absolutely cried late at night reading my story.”
Lyn Graft speaking on stage at a retail summitLyn Graft leading a storytelling workshop in a small roomLyn Graft speaking to a full room at SXSWLyn Graft in a story session with a founderLyn Graft teaching at a whiteboardLyn Graft on set with a film crew

What changed for them

Founders on what the story did for the business.

It now sits at the center of how I introduce my company to prospects, team members, and peers.
Chris KirkseyFounder and CEO, Direction.com
In the world of CPG storytelling, there is simply nobody better in the business than Lyn Graft.
Michelle BreyerCMO, SKU Consumer Goods Accelerator
I now get what makes a pitch magnetic; it's not just numbers or product features, it's emotional logic.
Lauren EphratFounder, Dogistry
Now I feel empowered, prepared, and in the right direction to be able to present to an audience.
Ben KogutFounder, Rooster Equity
You brought this story perspective to life, and I truly understood it and I lived it.
Celeste LaRoccaFounder, Tune In Texas Magazine
He is a magician in the art of storytelling.
Sarah RiouxFounder, Ladybird Provisions

Keep learning

Learn the framework.

Start With Story book cover

The book

Start With Story

The founder’s guide to turning your story into capital, customers, press, and talent.

Get the book
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Newsletter

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Lyn Graft speaking on stage

Speaking

Keynotes and workshops

For SKU, Founder Institute, and accelerators that want founders to pitch with confidence.

Book LG