Story consulting + video production

Stories that raise capital, close sales, and earn press.

I help founders and fast-growing brands create, tell, and share great stories so they can win.

Lyn Graft in a producer chair on a film set, wearing a Storytelling for Entrepreneurs shirt

founders filmed: 1,000+
videos produced: 1,200+
founders coached: 400+
CNBC's American Made: Co-Creator
Start With Story: Best-Selling Author

Two ways to work with me

Pick the result you need. Both start with the story.

After filming 1,000+ founders, I’ve learned the best business stories don’t start with a camera or a pitch deck. They start with the story worth telling. I can help you find it, shape it, and bring it to life on video. Pick one, or both.

Lyn Graft leading a Power of Story workshop for a room of founders

LG-01Story Consulting

One master story, cut for every room

I build your founder story with you once, then shape it for whatever you need it to do. Your pitch, bio, keynote, and About page finally sound like the same person.

Raise capitalInvestor narrative, deck slides, credibility dossier
Win salesCustomer-facing story and proof points
Earn pressBio set and media kit
Land keynotesKeynote openings and speaker one-sheet

Work on My Story

Lyn Graft on set with his LG Pictures camera crew

LG-02Video Production

Videos built to drive a result

Founder & brand story, fundraising, explainer, and promotional videos, from the producer behind 1,200+ videos for Dell, Microsoft, Entrepreneur, Nestle, and CNBC.

#1 selling vodkain the U.S. after a launch video became the core pitch to retail buyers
Most-watched videoa national business magazine had released at the time
5X follow-on budgetafter a Fortune 50 client's COO saw the first campaign
$377K crowdfundedon Wefunder with a pitch video for a gig economy startup

Make My Video See the work

Results from client engagements

acquisition: $300M; Animated explainer that made a complex SaaS product clear in two minutes. A Fortune 500 software company acquired the startup within 12 months.
buyout: $100M+; Brand story video a beverage brand used to pitch a global food company, helping support a buyout of more than $100M.
raised: $4.6M; Founder story that helped a consumer tech founder win investors' trust, then grew into a manuscript and a published book.
ROAS over 18 months: 13X+; Brand story video and ad series for a wellness brand, with multiple six figures in sales from Meta alone.

Story and video were part of each team's effort, not the whole of it.

Filmed and interviewed the most successful entrepreneurs on the planet

I learned what works by sitting across from the founders behind brands you know.

Howard SchultzStarbucks
Reid HoffmanLinkedIn
Tony RobbinsAuthor and entrepreneur
John MackeyWhole Foods
John Paul DeJoriaPaul Mitchell and Patrón
Daniel LubetzkyKIND Snacks
Brené BrownAuthor
Bert JacobsLife is Good
Shawn NelsonLovesac
Davis SmithCotopaxi
Alan LazowskiLAZ Parking
Cindy EckertSprout Pharmaceuticals

Founders filmed and interviewed, including

How it plays out

The engagements. The results.

Here’s what working together looks like.

Leads every intro

Challenge: Healthcare Marketing Founder needed to turn a way-too-long, emotionally charged draft about his combat experience into a story high-profile healthcare executives would connect with.
Solution: LG asked pointed questions and pushed him paragraph by paragraph on structure, tone, and framing, translating high-stakes military experiences into a message his audience could relate to.
Impact: His founder story now leads every introduction to prospects, team members, and peers. He calls LG’s guidance “absolutely essential.”

Anchors her brand

Challenge: Media Founder needed to connect decades across business, healthcare, pro sports, and philanthropy into one story she had never told.
Solution: Through LG’s Founder Story process, they found the thread running from her childhood to the magazine she founded: connecting people who have something to give with those who need it.
Impact: Her story now anchors her About page, media kit, and advertiser outreach. “I absolutely cried late at night reading my story.”

Landed CEO role

Challenge: Consumer Goods Executive needed to turn decades of global brand, turnaround, and scale experience into a clear story for a CEO role at a startup growing from $10M to $100M in revenue.
Solution: LG drew out his full story, found the leadership patterns across his career, and matched each role to the job it proves him right for. Then they built a story system: two-minute stories, tailored bios, recruiter blurbs, and a long-form narrative.
Impact: He landed the CEO role at exactly the kind of growth-stage company he was targeting.

From the people who know storytelling

Trusted by the storytellers.

“'The Story' surrounding any product is more important than the product itself. Lyn Graft is one of the top entrepreneurial storytellers I know. He helped capture my story and bring it to life for the CNBC TV series 'American Made' in a compelling manner.”

Red McCombsFounder, iHeartMedia

“Lyn Graft redefines storytelling. His visual experience makes his stories incredibly accessible, colorful and textured. In an irrational world, Lyn brings light, life and color.”

Amy CosperEditor in Chief, SUCCESS Magazine

“Storytelling is hard. Lyn gets it. But most important is his experience as an entrepreneur makes him the ideal person to help other entrepreneurs understand the importance of story, and show them how to tell their own.”

Tucker MaxBest-selling author and founder, Scribe

As featured in

What changed for them

Founders on what the story did for the business.

In the world of CPG storytelling, there is simply nobody better in the business than Lyn Graft.

Michelle BreyerCMO, SKU Consumer Goods Accelerator

Now I feel empowered, prepared, and in the right direction to be able to present to an audience.

Ben KogutFounder, Rooster Equity

I now get what makes a pitch magnetic; it's not just numbers or product features, it's emotional logic.

Lauren EphratFounder, Dogistry

Lyn Graft working through a founder story with a small group

Meet LG

I’ve spent my career on both sides of the camera.

I’ve filmed and interviewed 1,000+ entrepreneurs, produced 1,200+ videos, and coached 400+ founders on their stories. I’ve also built my own companies and raised capital to fund them, so I know what it takes to turn an idea into a business. That’s what I bring to every project: an entrepreneur’s perspective, a storyteller’s curiosity, and a producer’s eye.

Read My Story

Keep learning

Learn the framework.

The book

Start With Story

The founder’s guide to turning your story into capital, customers, press, and talent.

Get the book

Newsletter

Storytelling for Entrepreneurs

Join 4,000+ readers who get the real stories behind great founders, every Tuesday. Each issue breaks down how they used story to launch, sell, and grow, with lessons you can put to work right away.

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Speaking

Keynotes and workshops

For SKU, Founder Institute, and accelerators that want founders to pitch with confidence.

Book a Keynote

Your turn

Ready to put your story to work?

Start with the story, the video, or both.

Need Help With Your Story?Make My Video